Customer Appreciation in your Marketing

I’ve been doing a lot of thinking about the importance of including more intentional and personalized ways to recognize and appreciate clients’ business. This was triggered by the surprise of winning an award from the local SBDC offices where I offer consulting. My thinking has also been influenced by the book, Giftology, by John Ruhlin who goes to great lengths to learn about the passionate interests of his clients and then sending gifts that are significantly more personalized that the SWAG that is so often given as a way to promote businesses.

 I share a couple of examples of people I know who show their customer appreciation in meaningful ways. Renee Shaw’s realty group offers frequent family friendly and cultural events, and they include everyone on their client list. Jose Guerrero and his wife deliver freshly made tamales during the holiday season to customers he serves in his cleaning business.

 

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