Franklin Speaking for Made In Loveland - February 3rd, 9 AM, Deskchair

It's been a few years since I've been able to participate in Made In Loveland. I'll be joining the fun this year as a speaker on February 3rd. My topic for the morning will be Marketing Lessons We Learned In Kindergarten: Don't Forget the Basics.

Marketing, especially for new businesses can be one of the biggest sources of frustration, confusion, and difficulty. There are so many options - the channels we use, the messages we send, the tools and tactics that fill up our email inboxes - and many times, marketing is the aspect of business that new owners are the least prepared for. They underestimate the time, energy, and money it takes to get their businesses and their customers together. In a mad scramble to cover as many bases as they can, they enlist the help of their high school-aged kids to help with Instagram and TikTok while trying to find time to create and manage an email newsletter that most of their customers never read. And the fees that marketing agencies and freelancers charge are well out of reach.

I'll be sharing some of the insights and strategies I give my clients who are new to business:

• Keep it simple.
• Find what works for you.
• Be patient as you learn.
• Make it a game.

This and all the activities of Made In Loveland are free, but they are taking registrations now. Click on the image below to register for my presentation.