What Brings You To Life?

We've talked about what you want to be known for and what specialties of yours you want people to remember. In this coffee break, we talk about another important aspect of niching and branding - core values. 

Core values, like passion, can be easily misunderstood. I think core values are the qualities and activities that enliven and animate us. They energize and attract. If we act out of alignment with them, we end up drained and burned out. 

In identifying these qualities and centering our work on them, we find that our work becomes an expression of deeper gifts and more meaning. An easy way to start to clarify core values is the activity of telling our personal stories. What are the turning points, the deep aha moments, the teachers, and the experiences that shape who we are? These stories reveal the things and people and places and activities that really matter. 

#corevalues #storytelling #meaningfulwork