The Return of the Informal Gathering

It feels like the level of burnout around webinars, summits, courses, workshops, funnels, and many other popular marketing tactics is only increasing. Now the workshops are all coming with titles like, A Workshop for People Who Hate Workshops.

In this Coffee Break, Franklin Taggart makes the suggestion that there may be room for a return to more informal gatherings in which conversations can go deep, sharing is encouraged, and the emphasis is on being together before anything else.

Instead of putting hundreds of hours into organizing a summit or a workshop where attendance isn't guaranteed, why don't we just invite some people over for dinner and share what we're up to. Get to know each other on a deep and meaningful human level before we start making pitches.

My experience is that these gatherings actually create the circumstances in which these pitches are more likely to appeal. Informal gatherings will be central to my intention for 2023.

#networking #gathering #tribes