Franklin Taggart's Unconventional Life Blog

In a morning conversation with an online course client, the topic turned to creating a lead magnet to promote her course and to bring people to the enrollment page. She's done PDF ebooks for email opt-ins before, but she doesn't have the time to do anything that elaborate for the course. I showed her a simple checklist I use for my Quiz Quick Start course and how I put it right on my course enrollment page. I also made a Canva template for a checklist that you can use to build your own. You can see my Canva checklist design here: https://www.canva.com/design/DAFG-soc_Vg/view?utm_content=DAFG-soc_Vg&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink You can download a blank checklist Canva template here: https://www.canva.com/design/DAFMtCWqng0/MRhNzjG2_SeBG6CJT2MO7w/view?utm_content=DAFMtCWqng0&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Canva is a product I use every day. I'm also a Canva a...

Last week I released the new course, Fridgeworthy Freebies. I'm still adding examples to the course, but everything you need to plan, design, and create your own is already there. A client asked me the other day where I would go if I didn't have enough time or money to pay for a high-value freebie for networking events and other business purposes. My first answer didn't take long. Canva.com. I've talked about how much I use Canva, and they already have templates for many of the most common kinds of giveaway promotions - checklists, guidebooks, PDFs, infographics, and so many more. In this Coffee Break, I show how to find these resources and a few examples of my own freebies that I've designed on Canva. If you haven't tried Canva Pro yet, please use my affiliate link to sign up. I only offer affiliate marketing to those tools and products I regularly use and enjoy. Canva is at the top of my list. My link is: https://partner.canva.com/c/1245006/647168/10068 If you...

In yesterday's Coffee Break, I was spouting off about the idea of becoming an influencer being a goal. I have no problem with someone pursuing that dream, but if that's their only focus, that alone won't be enough to sustain a business. If they hit the jackpot and make big cash for a little while, I'm not going to say anything negative about it. I believe in luck, as much as I do work. The part I left out yesterday was the crucial role of community in the process of becoming an influencer. For clarification's sake, I want to say that I'm using the word influencer to identify a person who gets paid to influence their community to buy things or join things. I seriously believe that every human being has their own natural way of influencing, but I'm not talking about that here. Some of the online influencers I admire a lot are John and Hank Green. They didn't set out to become influential. They just found an interesting way to communicate with each other th...