Franklin Taggart's Unconventional Life Blog

Anyone who's followed me for a long time knows I teach people how to market their business by delivering valuable and memorable experiences. Last week, I welcomed Cat Stancik back to Your Own Best Company for a discussion of something she's been developing called Fireworks Experiences. After our interview, I attended her Fireworks Experience Workshop. This two-hour crash course will help you identify the kind of Firework Experience that fits your strengths and your client's focus. In one part of the workshop, Cat helped me clarify a new front-end marketing strategy I've been working on that made my idea many times better than it had originally been. I've already seen some exciting results. Here are some of our talking points: ** What is a Fireworks Experience? ** How Fireworks Experiences make better buyers. ** How Cat creates safe spaces where sales can happen more easily. ** Five types of buyers. ** Gaining the confidence to go off-script. We also shared our mutua...

Why spend time on things like values, vision, and mission for your work? Because those are the subconscious thing people are attracted to. Client avatar worksheet is impossible to finish, or it just doesn't work? Maybe you need to spend some time clarifying your values video and mission. Maybe you could work more on articulating your specialty. Then the people who need it will be easier to find. Are your values front and center in your messaging? Try that and see if people are drawn to them. Do you try to hide your personality in the interest of being more professional? Maybe that is keeping people from seeing you and becoming interested in what you're doing. Are you reluctant to share your truth because some people might be offended or excluded if you do? Maybe that is what is keeping people from finding and seeing you. Attracting clients to your work isn't rocket science. Don't make it harder than it has to be. #customer #marketing #values 

Thanks to all who attended this morning's masterclass. I enjoyed the discussion in my breakout group very much and have been reflecting on it all day. We were specifically talking about what it is that people are attracted to in the work we do, whether as creative people, in business, or in the causes we support. A few answers presented themselves. First, we are attracted to people we sense have the same values as ours, or at least similar values. The qualities of life we find important tend to be important to them as well. We're also attracted to personality. I shared how many of the clients who find me tend to have a similar personality to mine and how the clients with an opposite personality often find working with me to be a conflicted experience.  Lastly, we just started talking about the quality of life people desire and how it often is a driver in finding our work. They're looking for a difference that our work delivers. Maybe enrichment, enlivenment, fulfillment, or...