Franklin Taggart's Unconventional Life Blog

Author of Quiet Marketing, Danielle Gardner is back to talk about some recent insights on the impact of our business practices on our nervous systems. This episode was inspired by a recent interview Dani had with an astrologer in which she talked about ways that the business and marketing techniques she's been taught caused deregulation of her nervous system, leading to heightened stress and unease in her work. In this conversation, we look beyond the surface of the topic and explore questions like: ** How does nontransparent pricing shock our systems? ** How can we release social media compulsions? ** Challenging the "everywhere, all the time" mindset. ** Learning to listen to the oracle of your body. and more! Dani's Social Hermit program will be starting the first week of November. For more information, visit https://danigardner.com If you haven't read Quiet Marketing yet, you'll find it at this handy Amazon Associate's link: https://amzn.to/3TUlRIC (R...

Going through my email this morning, I was struck by how many I automatically deleted and the tone in many subject lines that led me to open the email and unsubscribe from their lists. After having a Gmail account for a couple of decades, I know I'm on every spammable list that has ever been made, but these emails were from lists I had once been interested in enough to subscribe to. Here are a few of the things I reacted to: ** Hyper-agitation of pain points. ** False urgency. ** FOMO ** Arrogance disguised as authority. ** The pretense of knowing what I need. Now I get that we've all learned how to attract and define our audience not only with the positive but also with the negative, but I noticed the trend was mainly to the negative and not being completely well(I've had a doozy of a cold), I internalized it more than I usually do. This marketing didn't feel good. I think there are better ways. Referenced in the video: Jess Kotzer - Check out her recent YouTube shorts...

▼Watch and Listen Below!▼ Back in February, I made a book recommendation video for a book I had just read called Quiet Marketing: A Calm, Minimal Approach to Business and Online Visibility for Highly Sensitive Solopreneurs (Amazon Associate link: https://amzn.to/3oMCxES ) This short book is packed with essential insights, principles, and practices for highly sensitive and intuitive people who have found their way into business ownership. I'm delighted today to introduce you to the author of Quiet Marketing, Danielle Gardner. In addition to being an author, Danielle is a business mentor and tiny course creator. Her work with clients is centered around taking a calm, minimal approach to business and online visibility that is especially suited to Highly Sensitive solopreneurs.   In today's conversation, we hear about: Dani's career evolution from leaving the perks and paychecks of the corporate world to pursuing work more aligned with her gifts. Creating your own definition of...

Since my video two days ago, I've had some other thoughts about what I'd do if I were starting over in business right now. Like I said in the last video, I'm not sure what exactly I'd do differently since the business landscape is so different now than it was then, especially online business.  But I realized there are a few things I would do differently based on my experience. In this Coffee Break, I share what they are and why I would approach my business with these changes. I also tell you a couple of the coaches I would hire to help me get started. I've already taken a class with Tad Hargrave at Marketing for Hippies and I think I would look to him as one of my first choices for coaching and mentoring. I admire the way his own business has evolved and we're enough alike that I think he would understand me and push me where I need to be pushed.  My second choice for mentoring would be Danielle Gardner. I have not had a conversation with her yet, but I like the...

Here I am, banging the drum of "your business is as unique as your fingerprint" again. Partly inspired by Quiet Marketing: A Calm, Minimal Approach to Business and Online Visibility for Highly Sensitive Solopreneurs a new book by Danielle Gardner, I just want to shout again from the rooftops that no blueprint is going to fit your business perfectly. It's going to take time to find the tools, processes, and practices that work for you. Be patient as you explore! A big part of your business is going to be marketing. I have developed a new workshop to help you more quickly find the unique combination of strengths, skills, preferences, and opportunities that will make your marketing easier to do with much more satisfying results. To enroll in Discover Your Unique Marketing Modality, please go here: https://franklin-taggart-coaching.teachable.com/p/discover-your-unique-marketing-modality-zoom-workshop #startingabusiness #marketingmodality #onlinesolopreneurworkshop