Franklin Taggart's Unconventional Life Blog

The beginning of this video is a story from Michael Neill about being offered a TV series to showcase his coaching. After a few coaching sessions had been recorded, the idea was canceled because the camera wasn't able to see what was happening beyond a somewhat normal conversation. The transformation wasn't visible. In this Coffee Break I share a few thoughts about why it's difficult to articulate the value of what we do because much of the experience is in the invisible, subjective world of feelings, desires, and thought. The best we can do is describe maybe only a few sides of a multi-faceted jewel. Add to that the evolution of what we do and offer, and the different audiences and contexts we deliver to, and it's any wonder we can talk about it at all. I have a couple of resources if you're struggling to articulate your work into a message that people will understand and act upon. First, there's the Top-Floor Elevator Pitch Bundle, which includes two courses a...

I'm excited to be a contributor to the Boost Your Business Bundle this year!  The driving force behind this amazing collection of tools is Lynn Neville, a content and marketing strategist who helps coaches and mentors increase their online visibility and engagement with eye-catching and compelling media content. The Bundle this year comes in a couple of sizes. The Standard Bundle includes over 100 tools and offers, and get this, it's free! But in addition to the free standard bundle, there is an additional Premium Bundle with over $20,000 worth of offers for the low price of $47 if you upgrade when you register for the Standard Bundle, $75 if you upgrade before the release on June 13, and $100 if you upgrade between June 13-17. The only catch? And make sure to download the offers you want between June 13 and 24. Some of my favorite people are contributing offers to this event. Andrea Hubbert is an exceptional content creator who will be offering a storytelling course. Jess Kotz...