Making Marketing Easier
Like many solopreneurs and freelancers, I've fallen for the belief that you have to be everywhere in order for your marketing to reach more people - every social media channel doing posts, stories, shorts, videos, live videos, reels, carousels, albums, polls, emojis, 24/7/365. And then you have to have a blog, a podcast, an email newsletter, a YouTube Channel, a snail mail publication, and a quarterly postcard to your old alumni mailing list. It was exhausting, impossible to maintain, and ineffective in reaching the right people for my business. A few years ago, I did an experiment. I evaluated all the marketing efforts I'd been doing to see which ones were getting the most desirable results. I wanted to know what they had in common. What I found ended up being the catalyst for my ideas around helping people identify their unique marketing modality. I discovered that the social media and content marketing content that was working best for me featured me in a speaking situation,