Inexpensive Content Marketing Options
Today I helped a couple of people build content marketing channels to support their businesses. One started a blog, the other started a combination of YouTube and podcast channels. The person who was starting the blog mentioned that she had done some Google searches about starting a blog and had been getting spammy email and social media ads that were trying to sell her a $2000 online course for starting her blog, and another $2000 for building her audience. She looked at their sales pages and was overwhelmed by everything they were proposing she needed to do. She was relieved to find out that starting her blog was a relatively easy and inexpensive process and that much of what the course included would be stuff she'll never use. It made me want to share some options for getting started with content marketing that don't break the bank but can be grown to whatever size and shape you want. I learned about content marketing initially by blogging. Writing about things that were int