Deciding What Not To Do
How do you decide what not to do? Every business owner I know has a huge list of possible ways to spend their time and focus, and they somehow choose those items from the list that are a priority. But the other things on the list matter, too. There are things I choose not to do as a podcast host that allow my process to work the way I need it to. The choice I make to communicate with guests directly instead of trying to communicate with them through representatives is one that I've had to adopt. I get too many inquiries about guests from agents and publicists - more than I can adequately process. I do my own producing, including editing. I've gotten pretty good at it over the years and I know what I want. It's easier to just get it done. In making this choice, I'm setting aside other things I could be doing. I enjoy doing my own marketing, too, along with course creation, content creation, and the main attraction - working with my clients. The main way I've learn