Know, Like, and Trust Goes Both Ways
Following on yesterday's observation about getting married on the first DM, this Coffee Break encourages us all to remember that not only do our customers need to know, like, and trust us; we also need to know, like, and trust them. If your marketing is really based on relationships, it can't be all about you. I find way too many examples of marketing based on inaccurate assumptions rather than first-hand knowledge, and I'd like to change that. It takes less time to form an authentic connection with a person than it takes to recover from the pushback you get when you manipulate them. They'll remember the true connections favorably for years, but tactics without connection will be remembered unfavorably for a lot longer. And please trust your customers to be able to make their own decisions. How are you finding ways to know, like, and trust your clients? #marketing #humanconnection #h2hmarketing