Franklin Taggart's Unconventional Life Blog

When I was working on the Elevator Pitches That Don't Suck course, one of the lessons was about the things we give away to promote our business - the freebies! I did a lot of looking to find some of the coolest freebie ideas and made a presentation for Fort Collins Comic Con vendors about making freebies people won't throw away. That turned into another mini-course in my school - Fridgeworthy Freebies. The things I noticed about the freebies that had the most value in the eyes of the receivers were that they met a relevant need, they were easy to understand, they were easy to access, and they were intended to be used repeatedly. Listen to the podcast for more about what I learned, and if you're interested in having your own freebie strategy and help to create it, take the course: https://bit.ly/FridgeworthyFreebies #creativity #promotion #freebies 

 ▼▼▼Watch or listen below▼▼▼ If you’ve been paying attention over the past year, there has been an explosion of interest in using online assessments, quizzes, personality tests, and other interactive tools as marketing and sales stimulators. Ryan Levesque’s Quiz Funnel webinars drew a huge crowd of people looking to learn how to create quizzes that would get people past the door of their business and become customers. Interact, a company who offers a platform for quiz design and hosting offers dozens of easy to adapt quiz templates so even the least statistics oriented among us can create a compelling and interesting quiz experience for our social media, websites, email, and anywhere you can copy and paste an html code. I invited my friend, Dr. Joanie Connell of Flexible Work Solutions, and the Reinventing Nerds Podcast to be our resident expert on all things assessment. Her depth of experience as an organizational psychologist and consultant will help us understand a few of the be...