Franklin Taggart's Unconventional Life Blog

Here I am, banging the drum of "your business is as unique as your fingerprint" again. Partly inspired by Quiet Marketing: A Calm, Minimal Approach to Business and Online Visibility for Highly Sensitive Solopreneurs a new book by Danielle Gardner, I just want to shout again from the rooftops that no blueprint is going to fit your business perfectly. It's going to take time to find the tools, processes, and practices that work for you. Be patient as you explore! A big part of your business is going to be marketing. I have developed a new workshop to help you more quickly find the unique combination of strengths, skills, preferences, and opportunities that will make your marketing easier to do with much more satisfying results. To enroll in Discover Your Unique Marketing Modality, please go here: https://franklin-taggart-coaching.teachable.com/p/discover-your-unique-marketing-modality-zoom-workshop #startingabusiness #marketingmodality #onlinesolopreneurworkshop

I only found out about Danielle Gardner in the past few weeks from a friend who heard her interviewed in Tad Hargrave's Marketing for Hippies group. I found her YouTube channel and watched several of her videos, particularly the ones on Human Design and the implications for Generator and Manifesting Generator types as they approach business. She also talked about her new book, Quiet Marketing: A Calm, Minimal Approach to Business and Online Visibility for Highly Sensitive Solopreneurs (Amazon Associate link: https://amzn.to/3oMCxES ) This is a short book that you can read in an hour, but I'm going to suggest reading it again and breaking it up into daily exercises and reflections by chapter. This book reaffirms many of my beliefs and experiences about business being as unique as your fingerprint. She describes her own process of challenging the validity of each area of her business with regard to her personality, gifts, and desires. I found her story inspiring and would have l...

The impending snow in Colorado has me thinking about preparedness. I'm not. I can't say that preparedness is one of my strong suits unless you count being prepared to improvise.  If the plows get the roads cleared quickly enough I'll be giving an in-person talk at Desk Chair Workspace here in downtown Loveland. My topic is Marketing Lessons We All Learned In Kindergarten. It's a call to get back to simplicity and basics in the ways we bring our businesses and customers together. We feel a lot of pressure to show up everywhere all the time and we rapidly find that it's not a sustainable business model or lifestyle. I think we can learn a lot by remembering how easy it was to start friendships when we were young. The same steps are what we use to build relationships with customers - Attract, Introduce, Share Enthusiasm, Find Things In Common, Make Invitations, Play Together, Create Memories. It doesn't have to be more difficult than that. Let's get out of our ...