Franklin Taggart's Unconventional Life Blog

Several years ago, I offered a workshop called Why People Don't Buy. I may resurrect it because I'm hearing that question quite a bit from some people I know. Some reasons are obvious - not the right time, not enough money, someone else sells it for less - but the reasons I really wanted to explore were the ones from people who had engaged with the message long enough to get to the point of sale but then bailed. Ten minutes isn't enough to give a comprehensive answer to the question, but I was able to pull a few of the top reasons people don't buy once they reach the sales page and share them here.  The biggest reason for a low number of purchases is that the page isn't reaching the right people. For many people, the front-end marketing was non-existent or thrown together as the last-minute detail they should have put more time and thought into. They skipped the SEO, didn't post on social, or didn't give people enough of a reason to go any further. Other rea...

▼▼▼Watch and Listen Below▼▼▼ Communication Coach, Cindy Skalicky says, “Introverted public speakers are needed and hard to come by. I want to reach people who have an interest in presenting more but who are unsure how to go about this because it makes them nervous. It does not have to be about getting onto a stage, but often early-stage folks don't even want to share a lot about why they are great at what they do because they feel pushy. I want to help them see the value in preparing messaging for those 'elevator pitch' or 'sales pitch' moments so they can stand in their shoes with confidence and attract more clients.” Cindy is an expert in rhetorical theory - or the science of persuasion. Her passion lies in taking a message in and teasing it apart to determine its overall effectiveness and persuasiveness. She helps clients understand the power of persuasion by teaching Aristotle's hidden gem of genius, the rhetorical triangle. Cindy is originally from Chicago;...