Franklin Taggart's Unconventional Life Blog

The beginning of this video is a story from Michael Neill about being offered a TV series to showcase his coaching. After a few coaching sessions had been recorded, the idea was canceled because the camera wasn't able to see what was happening beyond a somewhat normal conversation. The transformation wasn't visible. In this Coffee Break I share a few thoughts about why it's difficult to articulate the value of what we do because much of the experience is in the invisible, subjective world of feelings, desires, and thought. The best we can do is describe maybe only a few sides of a multi-faceted jewel. Add to that the evolution of what we do and offer, and the different audiences and contexts we deliver to, and it's any wonder we can talk about it at all. I have a couple of resources if you're struggling to articulate your work into a message that people will understand and act upon. First, there's the Top-Floor Elevator Pitch Bundle, which includes two courses a...

I've always been a very deep feeling and emotional person, which has its pros and cons. As deeply as I can feel love and regard for people and situations, I can just as easily slip into wild bouts of anxiety, depression or rage. That's been a tendency for as long as I can remember. I've navigated the world by feel and have always thought that my feelings were a barometer of my circumstances, that they gave me an accurate read on what was happening in the outside world at large. Strong emotion has also been the root of my sense of being at the mercy of the whims of the world, and not completely responsible for my experience here. Recently I've learned that this was a misunderstanding, and not just a small one. About six months ago I was listening to the I Love Marketing podcast with Joe Polish and Dean Jackson. It's one of my favorites, and I recommend it to clients and friends frequently if they are in any kind of career where they have to learn how to market the...