Other Marketing Options Besides Social Media?
The question of whether social media is the only way to reach your community comes up frequently. I know people who have successful businesses who still don't have an email address or a website. They have a great reputation in their community and depend on a strong referral network to generate business. I know a painter who sets up her easel on the sidewalk in an office park and sells enough artwork to make a very comfortable living, and she's known by almost everyone who passes by her during rush hour. She has a business card with a phone number. There are successful people everywhere who don't use social media at all. The question is, do you have a better way to reach that many people at once? Especially if you need to sell a large volume of products. I think, too, that we need to get away from the idea that marketing should only be done through one channel. I don't get a lot of clients from creating content, Most of my business is referral based. But having the conte...