Is Your Marketing Building a Wall Instead of a Door?
Going through my email this morning, I was struck by how many I automatically deleted and the tone in many subject lines that led me to open the email and unsubscribe from their lists. After having a Gmail account for a couple of decades, I know I'm on every spammable list that has ever been made, but these emails were from lists I had once been interested in enough to subscribe to. Here are a few of the things I reacted to: ** Hyper-agitation of pain points. ** False urgency. ** FOMO ** Arrogance disguised as authority. ** The pretense of knowing what I need. Now I get that we've all learned how to attract and define our audience not only with the positive but also with the negative, but I noticed the trend was mainly to the negative and not being completely well(I've had a doozy of a cold), I internalized it more than I usually do. This marketing didn't feel good. I think there are better ways. Referenced in the video: Jess Kotzer - Check out her recent YouTube shorts