Franklin Taggart's Unconventional Life Blog

 I've made a lot of PDF downloads for lead magnets, starting with a first guitar buyer's guide I offered for one of the first blogs I started in 2009. Free PDFs were how most online marketers built their lists back then, and it seemed to work pretty well - until it didn't. When I started to study digital marketing more intensely a few years later, I started to collect PDF lead magnets. The Google Drive folder where I keep them now lists over 600 document files stored there, and I can probably count the number I've read completely with my two hands. I've also tried to offer mini-courses in exchange for email addresses, which worked for a while, but those ultimately slowed down as the PDFs did. Finding ways to attract new customers and clients grew more difficult as people became wise to the tactics and the lead magnets' quality declined. I remember trying to find a way to use tools like surveys, and Google Forms to both gather information and deliver value, but i...

▼Watch and Listen Below!▼ A couple of years ago, I was on The Solopreneur Society website, and there was an invitation to find out my brand archetype. All I had to do was take a short quiz that would tell me some important information about my personality and how it relates to branding my business. I took the quiz and was blown away by the insights I gained from the result. I had to know how Dre Beltrami had done this Voodoo. She told me she used a quiz software called Interact. I looked it up immediately and subscribed right there. I had not seen anything like this - an interactive tool that piqued visitors' curiosity, delivered valuable information, and allowed me to be much more targeted with specific offers tailored to their needs. This was a marketer's dream! Since then, I've made several quizzes for clients and helped other clients navigate their way through the process of creating their quizzes, and I've been repeatedly impressed with the results. I've become...