Do You Need an Email List?
I've built several email lists over the years for various enterprises. My music email list grew to about 3500 people over 20 years. This isn't huge compared to the efforts of others, but it was grown a couple of enrollments at a time when I was playing for small audiences consisting of mostly the same people. My current email list is less than 500 people, and I write only a few emails yearly. Most of my marketing for coaching is face-to-face, and I've not had much to promote through email. I'm not someone who will tell a new business owner that they MUST do anything regarding tools and tactics. I think we need only to concern ourselves with two questions - how will we make and maintain connections with customers, and do our methods work adequately? My social media experience goes back to MySpace. I've experimented with every platform except WhatsApp and Snapchat. None of the social media platforms have been as reliable as email for reaching people I need to stay in ...
