Franklin Taggart's Unconventional Life Blog

One of the most popular episodes of Your Own Best Company in 2021 featured an energized and inspiring conversation with The Lead Boss, Cat Stancik. In this "Best Of" clip, Cat shares her social media content strategy, the 4 Ps: Popcorn Positioning Prospecting and Pitching Cat uses and recommends this conversational content framework as a part of her lead generation strategy that centers on building strong relationships and finding leads among the people you're already connected with. Find the entire episode here: https://youtu.be/BIYdUP2ZNlw To learn more about Cat, visit https://actionincubator.com #socialmedia #leadgeneration #contentstrategy 

I get almost daily inquiries from people about why their social media posts aren't being seen. Most of them haven't heard about algorithms, and if they have, they've heard mostly negative things. In this Franklin Taggart's Virtual Coffee Break, we ask and answer the question, "What is a Social Media Algorithm?" and we learn why that matters to businesses and marketers. The main thing to know is that the primary goal of an algorithm is to generate users' experiences. Social media platforms want people to stay engaged on their apps and they use algorithms to direct those experiences. I'll be offering a workshop this Saturday, January 8th, 2022 that will help people start to work with algorithms to create better-performing social media experiences. The workshop will be recorded and available in my school the day after the live event.  More information at https://www.franklintaggart.com/p/workshops.html  #socialmedia #algorithm #userexperience

  If you're a Larimer County business owner who would like to improve your social media game, I'll be presenting on The Care and Feeding of Your Algorithm at the Marketing Mastery Half Day Bootcamp of National Small Business Week the morning of Sept. 14. Learn how to transform your social media algorithm from a monster to a lap dog. The Bootcamp will also feature LBDC Director Kat Hart presenting on Bare Minimum Digital Marketing, and Brenda Rundback of Shadow Play Films teaching Getting Comfortable in Front of and Behind the Camera. This will be a fun and insightful morning! Registration information here: https://clients.coloradosbdc.org/workshop.aspx?ekey=80410130 Hosted by Loveland Business Development Center  &  Larimer SBDC Check out the whole week's agenda here: https://larimersbdc.org/national-small-business-week/