Franklin Taggart's Unconventional Life Blog

I mentioned the Clients Everywhere workshop the other day, and one of the activities that tend to be most surprising - Communicating Your Specialty. There were some questions floating around about that today, so I wanted to say a bit more. Talking about what we do can be confusing and frustrating because of a few inherent challenges and a persistent belief. Starting with the belief - many of us assume that people aren't really interested in what we do. And we may have some experiences that seemingly back up that assumption. But I've come to challenge it. I believe we can make our descriptions of what we do both compelling and interesting if we take the time to think more deeply about how we talk about it, and then practice telling our own story. Building a StoryBrand, by Donald Miller is one of the best resources I've found for this and he helps people construct memorable stories about their business in a variety of sizes for a wide range of contexts. As we gain comfort and

For me, the easy part is creating. If I can get into a groove and stay with the commitment to finish, I can get projects done. The hard part about making a living comes after I'm done creating. The hard part is promoting and selling. Just like so many people I talk to, I have an inner voice that likes to tell me what other people are tired of hearing, and at the top of the list is anything I'm getting ready to promote. This insecurity is the most common obstacle between people and the success they've dreamed of. It's built into a lot of people, especially and including me. Yet another psychological protection that ends up keeping me less than satisfied with the life I'm making. I've worked on this much of my adult life and I've never found a way for those inner voices and impulses to go away. I've only found ways to do the things I need to do in spite of them. If you hear me promoting something I'm offering, I can assure you that behind the sound of