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Showing posts with the label The price of an email address

The Value of Creative Work

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My friend, Dre Beltrami at https://thesolopreneursociety.com is ready to release a new offer later this week. I reviewed it today, and my jaw dropped to the floor. Dre is reliably generous and knows how to put a lot of value into any package, but this will be over the top. The package that she'll be giving away could be priced at hundreds of dollars, yet she is giving it away in exchange for an email address. I wondered about the ever-changing line between what we give away and what we charge for. How can we as creators continue to put our time, talent, and energy into making valuable things for people and keep giving them away? I don't have answers here, but I do feel the concern of many who wonder how we will ever make a sustainable living if we continue to give away what we make. I'm not dissing Dre here. I think she's a genius, and I have elected myself her fan club president. And her strategy here does lead to a paying offer of her services for a day. I became awa...