Franklin Taggart's Unconventional Life Blog

In this video about pricing your freelance services, I challenge some of the things people think they're paying for. When it's all said and done, you're not being paid for your time, talent, knowledge, expertise, or qualifications. In truth, you're not being paid for your product or service. You're only being paid for one thing. Watch the video to find out what that one thing is, and join the conversation about how to price your work fairly so that you and your customer both feel great about the transaction. pricing #value #entrepreneurship 

You may have heard the old sales trope about people don't buy the drill; they buy the hole. I take that even further and suggest that people buy the enhancement to their life from the painting hung on the hook held by the screw in the wall that was put into the hole drilled by the drill. For the creators I work with who struggle with their pricing, I like to say that your price isn't for the object; it's for the desired experience. People buy things because of the experience of life they desire. And often, they're inspired to buy when certain experiences are suggested. When I learned this for myself, playing gigs became less an exchange of attention for money, and they became a more holistic offer - the music was a part of the enhanced experience of being together and enjoying an evening out. As I started to approach gigs that way, I started to make more money both in the pay for the gig and in tips. Tips skyrocketed. This doesn't just apply in artistic circumstance...