Inspiration for Better Communication
A client asked me today how she can become a better communicator in her marketing and she was surprised at my answer. Yes, there is an art and science of marketing communication. There's a reason that great copywriters like my favorite, Laura Belgray get paid a lot of money for their skill, but one of the cornerstones that marketing communication shares with almost every other kind is the ability to tell a compelling story - a story that people can't leave hanging. They have to finish it. I'll go even further with the idea. I think songwriters and poets have an even greater advantage. They have learned how to tell a story that leaves such an impression on people that they can remember it years later. These creators have a knack for getting people to stay with their tale until it's over and to want to hear or read it again. Some popular songs only have 8-12 lines in them, but with those few words, a memorable experience is created. If you want people to remember your pro