Franklin Taggart's Unconventional Life Blog

Social media captions and hashtags are powerful ways to be found online, but many creative people make common mistakes in how they're used. A musician may be inclined to talk about their composition or recording process and reference the music in their hashtags. [hashtag]musicperformance, [hashtag]Americana, [hashtag]songwriter, [hashtag]originalsong. I suggest the captions and hashtags be more about the audience's story related to the creative work. If I wanted to make my caption and hashtags for my song, Hard to Be a Cowboy, I might want to write it like this: My Uncle Charlie was my [hashtag]boyhoodhero, a real [hashtag]wyomingcowboy who was a [hashtag]familyman, a [hashtag]proudamerican, and a positive [hashtag]malerolemodel. This song is my tribute to him  https://youtu.be/z8JgVaJGETg This caption and hashtags give a glimpse of the story of my Uncle and make it visible to the people who may see it in searches for keywords and included hashtags. #marketingtips #creativebusi...

No one knows your whole story. What people know about you is usually limited to knowing the role that they've seen you in, or that they've heard about you. For the students at my kid's school and their parents, I'm known as Bodhi's dad. At Unity I'm known as the music director and occasional speaker. People who have seen me play music at breweries and bars know me as a singer who covers other people's music. People who have seen me play in concert settings know me as a songwriter. Some people know me as a guitar teacher, and some people know me as a coach. One challenge I see frequently for the clients I work with is that it's hard for people who already know them in another context to see them in a different way. It's almost easier to start building a new audience from scratch than to attempt to get people who already know you to see you in a new light. Sometimes we're passed over for opportunities that would be a great fit for us only becau...