Franklin Taggart's Unconventional Life Blog

  Founded in FoCo is a three-day event for businesses of all sizes, from solopreneurs to large companies to non-profit organizations. It's a collaborative community effort that offers peer-to-peer education, inspiring speakers, networking, and more. This year's event is coming up at the Front Range Community College Harmony Campus in Fort Collins on March 1-3, 2023. If you're a business owner located within 100 miles or so of Larimer County, you're welcome to attend this free event. These kinds of events are familiar territory for today's guest on Your Own Best Company. Nick Armstrong of WTF Marketing is the lead organizer of Founded in FoCo, and he's no stranger to locally focused collaborative events. As one of the founders of Fort Collins Comic Con, Nick has a history of initiating exciting and engaging community events that all serve a higher purpose of bringing people together, having fun, and supporting the causes and organizations that matter. In this epi...

If you're experiencing lack or scarcity in your business or work, one suggestion I have is to watch how isolated you are. One thing that a business, like we humans, needs is connection. We're designed to thrive in groups of all sizes and shapes. And we're also given a natural process to recover from trauma and pain that often includes periods of isolation. In this Coffee Break, I'm thinking about the important distinction between isolation and solitude. Both have their place, but they're often confused. I heard Barbara Sher give a TEDx talk in which she said that isolation is the real opportunity killer, not attitude, and I think there is something to that. If you're too isolated as you're starting and growing your business, you're going to have more struggles than those who are more well connected and active within the communities they serve. Before you take a marketing or sales class, first reach out to the people who need what you have. Those connecti...