3 Things to do When Business Slows Down
Have you noticed a slowdown in your business in the last year? You're not alone. A client I was talking with yesterday asked an increasingly common question, "Is it always this hard to find new business?" She opened her consulting business early in 2023 after being laid off from her job in the post-COVID months. She landed a major contract within a month of opening that kept her in the black for most of the year, but that contract isn't being renewed, and now she needs to find new clients ASAP. She's not the first one to come to me with questions like this in recent months. Costs are increasing, interest rates are rising, wages are not keeping pace, and belts are tightening. When spending slows down, most businesses are impacted at some level. These downturns can be scary times, especially for new business owners who haven't experienced them before. Consistent, steady growth isn't a pattern we see in the normal nature of things. Sustainable businesses...