Growth Spirals and Stages
Sometimes I review copy and messaging for people's social media, email campaigns, and sales pages to see where they make strong connections and where they don't. One place I see them struggle sometimes is when they're offering a program to people who have already surpassed the place where the offering was necessary, and they have a new set of needs and challenges. As a result of this, the messaging isn't appropriate or appealing to the audience in their new circumstances. Another place I see this phenomenon is when a creative artist like a musician starts to reach a new level of expression that no longer appeals to the venues where they've experienced their initial opportunities and success. Those of us who've been around the block a few times may recognize the cycles of learning and growing as we've been through it enough to notice. But for some people it the early stages of their work and business, it may be a pretty scary circumstance. The things that the...