Franklin Taggart's Unconventional Life Blog

We all have busy times and somehow we need to carve out a little bit of time for marketing. In this video, I share a simple strategy for those weeks when I only have an hour to work with. Focus on one specific and clear offer, get the copy written for your offer first, make it short and sweet. Then to promote the offer, take advantage of a tool like Canva.com to create a simple social strategy, reuse one basic design, and schedule your social media posts to lead people directly to your offer. There are a number of ways you can use a small amount of time with a great marketing impact. The main thing to remember is that you can be very targeted with your offer and message, and you can be creative in how you draw attention to it. Discover Your Unique Marketing Modality Zoom workshop is coming up on February 25th and March 4th. Enroll here: https://franklin-taggart-coaching.teachable.com/p/discover-your-unique-marketing-modality-zoom-workshop #marketingworkshop #onlineclass #marketingstra

I've had so many clients, especially at the Larimer SBDC who have come to me ready to throw in the towel on their business because marketing has been too taxing and not effective. I've had others who have worn themselves out trying to learn new communication and technical skills that they don't have time for so that they can be more visible across social media platforms. I'm not going to say you shouldn't learn new skills, but for marketing, I believe if you leverage the strengths and preferences you have in a strategic way, you'll be better off than sticking with the learning curve long enough to master it. I landed on the concept of Your Unique Marketing Modality when I realized that I and my clients had better marketing experiences and results when we combined a few things in a highly intentional direction. As we all started to focus our marketing using our strongest communication skills, our influence and arena preferences, and our communities, great things

There are certain things about life that we have very little control over. The inevitability of death, the basic level of intelligence we're born with, our personalities, and physical limitations are just a few of the cards we're dealt and have to learn to play with.  Everyone's hand is unique from everyone else's so the strategy that works for anyone else will have to be adapted or scrapped according to the hand we're playing. The same is true in our businesses. They are as unique as our fingerprints, and while some of the activities are similar from business to business, there is a unique set of circumstances and traits that every business owner must learn to play with. That was my motivation in developing the concept and practice of Marketing Modalities. I've seen that people who leverage their innate strengths and preferences in the way they bring their business into the world have a greater likelihood of success than when they try to use another person'

Solopreneurs, freelancers, and other small business owners often find themselves stretched thin when it comes to marketing. There are too many channels to choose from, the learning curve to gain new skills can be steep, and it's too expensive to hire an agency to handle it for you. You also may find that it's difficult to find enough time to adequately market your business and that is the beginning of the end for many small and one-person companies. For people in their first year or two of business, I usually recommend having a streamlined strategy for marketing so that your valuable resources can be used effectively and have a desirable return. A central part of this strategy is to identify and leverage your unique marketing modality. Your unique marketing modality is a combination of your strongest communication skills, your preferred relationship channels, your natural influence role, and your preferred venue. Lining these up can have a streamlining effect on your marketi