What Role Do People See?
No one knows your whole story. What people know about you is usually limited to knowing the role that they've seen you in, or that they've heard about you. For the students at my kid's school and their parents, I'm known as Bodhi's dad. At Unity I'm known as the music director and occasional speaker. People who have seen me play music at breweries and bars know me as a singer who covers other people's music. People who have seen me play in concert settings know me as a songwriter. Some people know me as a guitar teacher, and some people know me as a coach. One challenge I see frequently for the clients I work with is that it's hard for people who already know them in another context to see them in a different way. It's almost easier to start building a new audience from scratch than to attempt to get people who already know you to see you in a new light. Sometimes we're passed over for opportunities that would be a great fit for us only becau...