Why You Shouldn’t Write Your Own Marketing Copy – Breanna Gunn
▼▼▼Watch and Listen Below!▼▼▼ Writing for advertising and marketing looks like it should be simple - use words that can be understood by a 10-year-old, keep your sentences short, and lots of exclamation points – what could be so hard about that? But the truth is that even accomplished writers struggle to find the right words, flow, and structure to promote their books, their products, and their businesses effectively. It turns out that copywriting is a field with many specialties and specific disciplines that you didn’t learn in high school English class. In this episode, marketing consultant and copywriter Breanna Gunn helps us to understand more about copywriting, some of the specialties within the field, and why we will want to enlist the help of a professional when it’s time to promote what we offer. We’ll hear about the differences between copywriting and other forms of communication. We’ll learn where to find the right copywriters we need. And we’ll explore the...