Franklin Taggart's Unconventional Life Blog

Like many solopreneurs and freelancers, I've fallen for the belief that you have to be everywhere in order for your marketing to reach more people - every social media channel doing posts, stories, shorts, videos, live videos, reels, carousels, albums, polls, emojis, 24/7/365. And then you have to have a blog, a podcast, an email newsletter, a YouTube Channel, a snail mail publication, and a quarterly postcard to your old alumni mailing list. It was exhausting, impossible to maintain, and ineffective in reaching the right people for my business. A few years ago, I did an experiment. I evaluated all the marketing efforts I'd been doing to see which ones were getting the most desirable results. I wanted to know what they had in common. What I found ended up being the catalyst for my ideas around helping people identify their unique marketing modality. I discovered that the social media and content marketing content that was working best for me featured me in a speaking situation,...

  ▼▼▼Watch and Listen Below!▼▼▼ Are you feeling like technology is putting more distance between you and the people and communities who matter to you? Has all of this virtual reality really delivered the kinds of connection we need to thrive? Is content really something that brings us together, or is it a distraction from real connection? Audrey Holst and I departed from our standard interview format and had a good conversation about these questions and more in this episode of Your Own Best Company. You might have heard Audrey’s recent chat about perfectionism. In her company, Fortitude and Flow, she works with people who have reached a certain level of success and recognition, but who are still living with an uncomfortable level of dissatisfaction with where they have landed. Contact Audrey at fortitudeandflow.com We also talk about returning to real world interactions with new perceptions and insights gained from our time apart, end-of-year rituals, and seasonal traditions. I men...